Pre-launch headwear · Jett Lee

Strengthfor a greaterpurpose.

H.E.R.O. means Help Each Other Rise As One. The first physical hat features Jett Lee's “Strength For A Greater Purpose” graphic in three colorways. Online sales are not open yet.

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PHYSICAL SAMPLE / FOUNDING DESIGN
Three original H.E.R.O. embroidered snapbacks in tan and black, black and red, and black and gold
Strength For A Greater Purpose3 colorways · sales not open
“Strength For A Greater Purpose”3 physical colorways26 future graphicsOnline sales not open

The actual stitched design

Close view of the Strength For A Greater Purpose embroidery on the tan and black prototype hat
Actual embroidery · Tan / black prototype

Founding physical design

Strength For A Greater Purpose

Every photographed hat carries this same stacked message. It is the only H.E.R.O. graphic currently confirmed on a physical cap.

Physical colorways

  • Black / Gold
  • Black / Red
  • Tan / Black

Pre-launch: physical samples exist. Price, stock, fit, shipping, and the sale date are still being confirmed.

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Original design archive

Future concepts.Drawn by Jett.

These graphics are not for sale. Preview them in the design lab and vote for the hat you would want Jett to make next.

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01 / 04HERO Full Lockup02 / 04Fearless03 / 04FOCUS04 / 04Poetic Justice

The founder

An idea carrieduntil it was time.

Jett Lee is a Shotokan black belt, nursing-program graduate, and aspiring entrepreneur. He carried H.E.R.O. for close to twenty years before finally starting.

Meet Jett

Each one teach one

Strength for agreater purpose.

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